Author. Jasna Koteska, "The Ideology of Consumerism in Kierkegaard's Repetition"
Book. Soren Kierkegaard, International Workshop and Conference: How to Avoid the Totalitarianism of Consumerism, ed. Dr. Primoz Repar, KUD Apokalipsa and Central European Institute Soren Kierkegaard (CERI-SK), Ljubljana, Slovenia, 2015, 49-87.
The following article analyzes Kierkegaard’s ideology of choice - a concept central to both the construction of subjectivity and the ideology of consumerism - as presented in Kierkegaard’s book Repetition (1843). Before delving into the analysis of choice in Repetition, we will offer the following two points about Kierkegaard’s general theory of choice.